It’s official: giving has gone digital. Today, traditional fundraising takes the backburner as non-profits boost their online presence, seeking out digital awareness and fundraising. But how does fundraising translate to social media? How do non-profits get the most attention, and most importantly, the most awareness?

From Facebook profile picture filters to targeted hashtags, these five non-profits turned social media posts into powerful engagements and awareness with creative, out-of-the-box strategies.

It only takes a few clicks to start saving the world.

 1. UNICEF

Successful social media campaigns for non-profits can mean taking bold measures with ‘likes’ and ‘shares.’ Many campaigns simply push for ‘likes’ or ‘shares’ to spread their message, but UNICEF used this incredibly powerful and blunt image as a call-to-action for users to donate their time and money to help vaccinate children in needy areas. Along with a bold image, UNICEF used this emotionally-charged copywriting: “We have nothing against likes, but vaccine costs money. Please buy polio vaccine at unife.se. It will only cost you 4 €, but will save the lives of 12 children.” The campaign was a success and donations soared.

2. Human Rights Campaign

In 2015, the Supreme Court made a historic decision on marriage equality, making same-sex marriage legal in all 50 states. The Human Rights Campaign (HRC) encouraged people to show their support of the ruling in celebration. The organization worked with Facebook to create a campaign using their logo as a temporary filter that Facebook users could attach to their profile picture. The simple concept sparked a movement and spread like wildfire, showing up on celebrity accounts such as Beyoncé, Bono, and Apple. The real influence of the campaign, though, was not from celebrity or corporate endorsements, but from the millions of everyday users who changed their profile pictures and drove grassroots engagement.

HRC’s campaign earned coverage from notable news organizations such as The Washington Post and The Atlantic as well as earned an impressive number of design and advertising awards.

3. FEED Foundation

FEED, an organization that raises funds to fight hunger, launched an initiative to increase fundraising known as “the FEED Supper.” Over 30 days, supporters hosted FEED dinner parties to raise money towards their goal of supplying 1 million meals to families around the world. FEED instructed supporters to share updates and personal #FEEDSupper photos on Instagram.

To promote the campaign kick-off, FEED started an Instagram countdown. It was a great way to communicate with followers and to inspire people to host a #FEEDSupper and to generate excitement.

FEED did an amazing job of sharing the campaign’s progress throughout the 30 days. FEED also made it personal by reposting their supporters’ photos of #FEEDSupper dinner parties they hosted.

4. Keep a Breast Foundation

Keep a Breast’s #CheckYourSelfie Campaign evolved into a social movement that challenged young people to take the pledge and commit to performing monthly self-breast checks, while spreading the message about the importance of early detection services. The #CheckYourSelfie campaign took off because Keep a Breast knew where and how to engage its audience. Since Instagram is heavily used by young adults, a campaign targeted to Millennials thrived on the platform. After posting a selfie, participants were told to tag three friends and challenge them to take the same pledge.

5. Pencils of Promise

Another great example of social media being a force for good is Pencils of Promise’s (POP) Back to School Campaign, a fundraising initiative aimed at raising money to give 1,600 students the resources needed to attend school for a year. By default, Instagram allows users to share a link to a website, along with 150 characters to describe an organization. When POP launched their Back to School campaign, they took advantage of that space by swapping out their traditional profile bio and updating it with information about their current campaign. This strong call to action was now front-and-center on their profile, sparking interest among followers and driving traffic to the website.

To keep followers engaged throughout the campaign, POP shared photos that tied back to the campaign’s overall progress. They praised donors and shared how many student scholarships were funded.

These campaigns took a small idea, and through tactful marketing, made a big impact on the world. Though each campaign varied their approach, each followed a basic formula: state your call to action, build excitement, engage your audience, and share your progress. Many other successful campaigns have followed this pattern and have seen great results. With this knowledge, maybe changing the world isn’t so hard after all.