Apps Every Marketer Should Be Using

 

One of the biggest yet most rewarding challenges as a marketer is creating original content for your clients. Even though several tasks in business and marketing have developed automated features, nothing will ever replace the manual job of creating visual content. Lucky for those of us living in this digital world, there are dozens of applications and handy tools that make creating eye-catching and original content easier. We’ve rounded up our top five favorite apps that create the best shareable and likable content for Facebook, Instagram, and Twitter.

 

Boomerang

Boomerang from Instagram allows users to create mini GIF-like videos that loop forward and back, then share them with their followers. All users must do is film something or someone moving and they have a vibrant moving photo that gives a brand personality. This app is used by many brands to tell a short story in just a few seconds like a living photograph.

 

Ditty

Ditty is a third-party Facebook Messenger app that creates a song and video out of anything a user types in. Here’s how it works: the user picks a song, types out their message, and voila! A musical looping video that stands out from the crowd. This app is ideal for brands that don’t take themselves too seriously and want to portray a fun image.

 

Canva

Meet the worst kept secret in the design world. Canva is a free graphic-design tool website and accompanying app, that helps anyone create trendy and shareable visual content. It has an easy to use drag-and-drop interface and provides users access to over a million free and licensed photographs, graphics, and fonts. The app offers dozens of pre-made templates or allows users to create their own images. Canva is a great tool for creating social media content such as announcements, cover photos, profile images, and more. The app is incredibly easy to use and offers inspiration and every tool a marketer would need regardless of their design experience.

 

 

Adobe Spark Post

For those already familiar with Canva and want to explore similar options, Adobe Post is a fantastic tool for creating images on the iPhone. The app features many sample images in various categories so users can create a new post or get inspiration from others.

The app syncs with the user’s existing Adobe Creative account, therefore, it is easily integrated into PhotoShop, Illustrator, or InDesign.

 

 

Ripl

Lastly, we have the newest app to hit the market. Ripl takes simple images and turns them into animated videos. Ripl is a freemium iPhone app that allows users to create Canva-like images, but with animated features such as scrolling, pop-up text, and moving shapes across the screen. The customization features are limitless and the app itself allows anyone to be a video editor, animator, and digital designer. The free version of Ripl includes a Ripl logo watermark on the finished image. Users can pay a subscription of $9.99 a month to remove the watermark.

 

Bonus: Grammarly

Correct grammar is just as important as visual content and while we would love to claim we never make grammar mistakes, we understand it is nearly impossible to never make a mistake! Grammarly to the rescue! Grammarly is a free grammar checker that instantly eliminates grammatical errors and enhances writing. Never post a humiliating typo again! Simply add the Grammarly extension to your browser and it will take care of the rest.