Marketing and graphic design are hard not to pair together these days. In the past, graphic design wasn’t as prevalent in everyday life due to the digital age not being around. There simply weren’t as many outlets to market your brand as there are in today’s world. Digital media and graphic design is expanding at an increasing rate with new communication opportunities. You’ve got to stay on top of it – always adapting your brand with technology and the market.

How do businesses keep customers coming back?
How does a business grow with the marketplace as a whole?
How do businesses initially attract their target customer base?

We have become a visual culture that knows what they like and want they aren’t so into. Trend awareness with a strong knowledge of the basic principles of marketing and design is crucial for brands to stay relevant in the current culture.

We’re starting to see businesses that once were important components of America’s market become ill-efficient and lose their customer base to companies adapting to the more current lifestyle of society intertwined with technology. Reaching customers through their own technology is a growing world where consumers are tired of the same-old-thing and want fresh, new things that catch their eye. Customers are expecting their experiences to not be overwhelming, yet still engaging their love for excellent visuals while making them enjoy a good brand experience.

Engaging the existing and potential customer base while building brands is what I look forward to when I come to work every day at Morris Marketing Group.

–Adam Elkins
Morris Marketing Group
Graphic Designer & Digital Media Specialist