This is How You Should Tell Your Brand’s Story

August 03, 2017

With Facebook hitting over 2 billion monthly users last month, it’s nearly impossible to argue against the importance of social media marketing for businesses; however, many business owners are still searching for the most effective way to reach their potential customers across the various social platforms. The two biggest questions

Choosing Your Brand’s Colors with Color Psychology

August 03, 2017

  Let’s talk about colors! As a designer, I get a little too excited about colors and how they relate to a brand. You might find me flipping through Pantone books and viciously scribbling down hex codes for inspiration. Each color tells a story, and scientific studies have shown that

Lessons of Pitching to the Media from a Veteran Journalist and Editor

July 13, 2017

Since making the transition from journalist to publicist, I’ve had to learn on the fly the finer points of pitching to media. I’ve tried to put myself in my own shoes, to remember what made pitches effective to me as a journalist and what about them sold me on a

Apps Every Marketer Should Be Using

June 06, 2017

  One of the biggest yet most rewarding challenges as a marketer is creating original content for your clients. Even though several tasks in business and marketing have developed automated features, nothing will ever replace the manual job of creating visual content. Lucky for those of us living in this

The Do’s and Don’ts of #Hashtagging

May 04, 2017

Zack Orsborn Do social media hashtags confuse you? Why do people think they are so necessary? Can they help you or hurt you? I take a deep dive to better explain the phenomenon known as #hashtags! Picture this – you’re scrolling through your feed, and all of the sudden, you see

5 Non-Profit Social Media Campaigns that Changed the World

April 06, 2017

It’s official: giving has gone digital. Today, traditional fundraising takes the backburner as non-profits boost their online presence, seeking out digital awareness and fundraising. But how does fundraising translate to social media? How do non-profits get the most attention, and most importantly, the most awareness? From Facebook profile picture filters

Job Opportunity – Public Relations Manager

March 01, 2017

Morris Marketing Group Public Relations Manager    Job Description: The Public Relations Manager is responsible for garnering MMG clients earned media at the local, regional, and national level; providing media interaction training; creating, pitching, and nurturing interesting news angles across a variety of clients and business segments; providing other communications

Are Press Releases Effective?

March 01, 2017

Do you think that press releases are just for big companies, celebrities, and big time politicians? You might be surprised to learn that companies and organizations of all sizes, and even individuals, have benefitted from what some might call a press release, but what we would call regular communication and

On Trend: Creative Ways to Use Instagram Stories

February 08, 2017

Taylor Farrell, Marketing Communication Specialist It’s official, Instagram Stories have taken over. While we once went to Snapchat to show off what cool things were happening and to check out what our favorite brand was showcasing, recent trends suggest consumers are picking Instagram over Snapchat. Unlike Snapchat, Instagram is a

Top African-American Marketing Leaders: Past and Present

February 08, 2017

Have you ever wondered who does those intricate, yet gritty page designs in Rolling Stone Magazine? Who was the PR genius behind Harpo Productions and The Oprah Winfrey Show? The man behind the multicultural division of one of the largest PR firms, Ogilvy & Mather? In celebration of Black History