Battle of the Bras 2018 Raises $158,000 for the American Cancer Society

November 03, 2018

Battle of the Bras 2018 Raises $158,000 for the American Cancer Society

TUNICA, Miss., November 3, 2018 – The Battle of the Bras fashion show fundraiser raised $158,000 for the American Cancer Society last night at Horseshoe Tunica.

The always lively and entertaining event featured prominent men including The Grizz, Memphis Grizzlies Mascot; chef and restaurateur Kelly English; pro wrestler and TV personality Dustin Starr; Andrew Bettis, owner, AB Jet; Bill Seely, president, Varsity Spirit Corporation; Steve Ehrhart, president, AutoZone Liberty Bowl; Webster Franklin, CEO, Tunica Convention & Visitors Bureau; Jeffrey Goldberg, vice president, Contemporary Media; Leonard Pegues, personal trainer/fitness expert/model; Wilbur Hensley, entrepreneur and owner of Blues City; Patrick Collins, vice president, Morris Marketing Group;  and executives from Caesars Mid-South modeling extravagantly decorated bras to raise awareness and funds for the American Cancer Society as part of Caesars Mid-South’s observance of National Breast Cancer Awareness Month.

“Caesars Mid-South is proud to announce that Battle of the Bras 2018 shattered last year’s total raising more than $158,000 for the American Cancer Society, a cause that is very close to us,” said R. Scott Barber, Regional President, Caesars Mid-South. “We would like to thank our valued employees, our male models, our event partners, and everyone in the community who supported and contributed to this unique annual fundraiser.”

  • Andre Jackson, Vice President of Hospitality, Caesar’s Mid-South
  • Andrew Bettis, Owner, AB Jets
  • Bill Seely, President, Varsity Spirit Corporation
  • Dustin Starr, Grizzlies Emcee, TV Host, Professional Wrestler
  • Jeffrey Goldberg, Vice President, Contemporary Media
  • Joe Lodise, Assistant General Manager, Caesar’s Mid-South
  • Kelly English, Restaurateur, Restaurant Iris and Second Line
  • Kevin Munn, Vice President of Operations, Caesar’s Mid-South
  • Leonard Pegues, Personal Trainer/Fitness Expert/Model
  • Marty Brooks, DJ, 94.1 the Wolf
  • Patrick Collins, Vice President, Morris Marketing Group
  • Scott Barber, Regional President, Caesar’s Mid-South
  • Romeo Khazen, Director of Player Development, Caesar’s Mid-South
  • Steve Ehrhart, President, AutoZone Liberty Bowl
  • The Grizz, Memphis Grizzlies, Mascot
  • Webster Franklin, CEO, Tunica Convention & Visitors Bureau
  • Wilbur Hensley, Entrepreneur & Owner, Blues City



Caesars Mid-South has embraced National Breast Cancer Awareness Month for the past seven years with the Battle of the Bras event; educational seminars were provided for employees and guests on cancer detection, prevention, and treatments throughout the month; pink table felts were installed on blackjack tables at Horseshoe Tunica and Tunica Roadhouse; employees wore grey shirts and accessories on designated days in October; volunteers supported and participated in the Making Strides Against Breast Cancer Walk; employees decorated office doors and work areas in pink to remember cancer victims and celebrate survivors; and employees, customer and social media awareness campaigns were executed.

PHOTOS: Attached and at


Check Reveal with R. Scott Barber, Regional President, Caesars Mid-South, announces a donation to American Cancer Society for $158,000 from funds raised at Battle of the Bras 2018.


BOTB2018-158KGroupCheckPhoto.jpg: R. Scott Barber, Regional President, Caesars Mid-South, announces a donation to American Cancer Society for $158,000 from funds raised at Battle of the Bras 2018.


Ricky Busey and Tracy Trotter (ACS).jpg: Ricky Busey, Vice President of Human Resources and Business Development, Caesars Mid-South presents a check for $158,000 from Battle of the Bras 2018 to Tracy Trotter, senior community manager, American Cancer Society Memphis.

About Caesars Mid-South:

Caesars Entertainment’s Mid-South Region comprises the operations of Horseshoe Tunica, and Tunica Roadhouse casinos in Robinsonville, Mississippi; located 20 minutes south of Memphis, Tennessee. These two unique Caesars Entertainment gaming and entertainment operations all focus on providing excellent customer service paired with best-in-class entertainment experiences.


Caesars Mid-South employs approximately 1,700 individuals mostly from Mississippi, Tennessee, and Arkansas and has operated in the Memphis area for over 20 years. Caesars Mid-South and Caesars employee volunteers, referred to as HEROs, recognize the importance of giving back to the community. Caesars’ Code of Commitment and CodeGreen efforts demonstrate that Caesars’ operations and employees strive to be responsible stewards of the environment and are committed to environmental sustainability, energy conservation, and reinvesting monetarily and through volunteer efforts in the communities in which Caesars employees live, work, and play. For more information visit


About Horseshoe Tunica:

Horseshoe Tunica has been the market leader in gaming and entertainment since opening on February 13, 1995. The casino known nation-wide as the place where real gamblers come to gamble has recently been remodeled to include state-of-the-art technology and luxurious furnishings and contains over 1,380 slot and video poker games, the widest variety of table games in the region including an Asian gaming section. The 25-table World Series of Poker themed poker room featuring a WSOP lounge is a poker player’s paradise. Horseshoe Tunica guests enjoy a 14-floor hotel tower with over 500 luxuriously appointed rooms featuring world-class customer service and amenities including: Jack Binion’s Steak which offers contemporary as well as classic fine dining offerings and a wine bar, the all you can imagine Village Square Buffet featuring fare from all over the world and highlighting Southern specialties and desserts, the area’s only Starbucks and introducing, Lucky 8 Asian Bistro which serves a wide array of Authentic Asian Cuisine. Horseshoe Tunica consistently books headline entertainment to perform at the 1500 seat intimate and stellar Bluesville concert hall. For more information, please visit


About Tunica Roadhouse:

Tunica Roadhouse Casino & Hotel originally opened August 1, 1994 as Sheraton Casino and Hotel. The updated Tunica Roadhouse casino opened December 18, 2009, 20 minutes south of Memphis at Casino Center just off of the historic and official Mississippi Blues Highway, U.S. 61. Tunica Roadhouse is known for serving up exemplary customer service and southern hospitality alongside the best value low-limit games in town. The 92,000 square-foot casino and hotel features 134 spacious and elegant suites each with king size beds and marble and granite whirlpool tubs, 33,000 square feet of gaming space, 800 slots and video poker machines, 36 table games, designated motorcycle parking, and a gift shop. For more information, please visit


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