Public Relations Lessons From College Football and Social Media

March 05, 2018

Developing a solid public relations strategy on the front end could pay huge dividends when negative public opinion goes against your organization and the decisions you make. The challenge is when your brand is damaged; making controversial decisions will most always work against you. To begin with a football analogy,

Great Headlines Make People Laugh, Cry and Buy

February 26, 2018

Never underestimate the power of a well-written headline. A great headline can be the difference between an advertisement being an ineffectual work of advertising clutter or a marketing masterpiece. If crafted well, a headline not only catches your eye, but it intrigues, inspires and motivates you. More than a catchy

Job Opening – Digital Media Marketing Specialist

February 20, 2018

Job Description: The Digital Media Marketing Specialist is responsible for creating advertising, marketing communications, and sales materials as well as managing digital marketing and advertising initiatives for a wide variety of clients, mediums, audiences, and goals. The Digital Media Marketing Specialist should be a team player and a creative thinker

Here Are Some Factors to Consider Before Retaining a Marketing Agency

February 19, 2018

No one can argue a well-conceived marketing strategy is important when growing and retaining customers. Regardless of your size, retaining a marketing agency probably makes sense if you’re feeling overwhelmed in conceiving or implementing goals and objectives. Hiring one or more employees is always an option. For smaller firms, finding

Crisis Communications: How to Prepare Before a Crisis Occurs

February 12, 2018

Do you have a well thought out and written plan in place if a catastrophe or crisis that impact you or your organization occurs in the next ten seconds? Chances are you don’t. Congratulations if you do. Let’s be honest; dealing with a major crisis is not something we care

Avoid These 7 Digital Marketing Mistakes

February 05, 2018

Digital marketing is an effective way to reach current and potential customers. You can introduce new products or services, showcase company and client achievements and inform your market on how you can help them achieve their goals. Whether you are an old pro at digital marketing or starting to implement

Public Relations Can Play Key Role in Building Trust During Age of ‘Fake News’

January 29, 2018

The turbulent climate of the past few years has shaken the foundations of legitimacy of many of our institutions. This erosion of trust poses challenges for professional communicators as ever-more divided audiences desert traditional media channels tainted by accusations of “fake news.” In a list of predictions for 2018, Worldcom

Job Opening – Marketing Communications Specialist

January 16, 2018

Job Description: The Marketing Communications Specialist is responsible for creating and facilitating marketing communications and sales materials for a wide variety of clients, mediums, audiences, and goals. The Marketing Communications Specialist should be a team player and a creative thinker with a penchant for using correct grammar and a keen

Don’t Overlook Creativity When Crafting PR Strategy and Executing Tactics

January 16, 2018

How do you define creativity? The Merriam-Webster dictionary definition of creativity is “the ability to create.” When I think about the word creativity and its’ role in my professional career as a Public Relations Specialist, I think, “How can we shake up the way we think?” There is an everlasting

DILLY! DILLY! An ad phenomenon

January 15, 2018

Ever since the Bud Light “Dilly! Dilly!” TV commercial aired months ago, my brothers, father and I have used the phrase regularly to toast just about anything noteworthy… a touchdown, great news, etc. The highly popular beer commercial and its Dilly Dilly phrase have become a real phenomenon. Since the