The Art of Listening: Life Skills for the Business World

March 26, 2018

Communication is at the heart of every business and every relationship, and an important component of being a good communicator is knowing how to listen. While most experts agree that good listening is the key to developing fresh insights and ideas that fuel success, developing good listening skills takes some effort.

Horseshoe Tunica and Tunica Roadhouse Casinos Celebrate Earth Hour by Turning Off Nonessential Lights Last Night

March 25, 2018

  FOR IMMEDIATE RELEASE     Horseshoe Tunica and Tunica Roadhouse Casinos Celebrate Earth Hour by Turning Off Nonessential Lights Last Night   Horseshoe Tunica’s iconic sign was turned off in a rare instance for Earth Hour   TUNICA, Miss., March 25, 2018 – Horseshoe Casino & Hotel and Tunica

Social Media Metrics: Why Impressions and Engagements Matter

March 19, 2018

There are a ton of buzzwords thrown around when you read and discuss social media strategies and metrics. So many so that it’s easy to be intimidated by the jargon so let us help by discussing the difference in social media engagements and impressions. Social media platforms such as Facebook

Loyalty Programs Should Make Sense for Customers and Cents for You

March 12, 2018

You’ve heard it a million times; keeping current customers is easier than acquiring new ones. That’s why crafting a well-designed loyalty program that makes sense for your customers should also add more “cents” to your bottom line. Loyalty programs are important for several reasons. Two of the most important are:

Public Relations Lessons From College Football and Social Media

March 05, 2018

Developing a solid public relations strategy on the front end could pay huge dividends when negative public opinion goes against your organization and the decisions you make. The challenge is when your brand is damaged; making controversial decisions will most always work against you. To begin with a football analogy,

Great Headlines Make People Laugh, Cry and Buy

February 26, 2018

Never underestimate the power of a well-written headline. A great headline can be the difference between an advertisement being an ineffectual work of advertising clutter or a marketing masterpiece. If crafted well, a headline not only catches your eye, but it intrigues, inspires and motivates you. More than a catchy

Job Opening – Digital Media Marketing Specialist

February 20, 2018

Job Description: The Digital Media Marketing Specialist is responsible for creating advertising, marketing communications, and sales materials as well as managing digital marketing and advertising initiatives for a wide variety of clients, mediums, audiences, and goals. The Digital Media Marketing Specialist should be a team player and a creative thinker

Here Are Some Factors to Consider Before Retaining a Marketing Agency

February 19, 2018

No one can argue a well-conceived marketing strategy is important when growing and retaining customers. Regardless of your size, retaining a marketing agency probably makes sense if you’re feeling overwhelmed in conceiving or implementing goals and objectives. Hiring one or more employees is always an option. For smaller firms, finding

Crisis Communications: How to Prepare Before a Crisis Occurs

February 12, 2018

Do you have a well thought out and written plan in place if a catastrophe or crisis that impact you or your organization occurs in the next ten seconds? Chances are you don’t. Congratulations if you do. Let’s be honest; dealing with a major crisis is not something we care

Avoid These 7 Digital Marketing Mistakes

February 05, 2018

Digital marketing is an effective way to reach current and potential customers. You can introduce new products or services, showcase company and client achievements and inform your market on how you can help them achieve their goals. Whether you are an old pro at digital marketing or starting to implement

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