Job Opening – Marketing Office Administrator

January 04, 2018

Marketing Office Administrator Marketing Office Administrator wanted to organize and coordinate inter-office activities and procedures to ensure organizational effectiveness, efficiency, and productivity. The Office Manager should be a team player and a creative thinker with a penchant for using correct grammar and a keen eye for details. The office manager

Graphic Design 101

January 03, 2018

Should I make the logo bigger? Does this color match? What is the message we are trying to convey? Does it need more contrast? Should I change the font? Does it look too busy? Should I leave more white space? These are all questions that I ask myself as a graphic

The Brief Journey to PR from the Gal that Only Wears Black in the Office

November 07, 2017

“Don’t be silly darling, everyone wants to be us.” – Devil Wears Prada I’ve been a journalist since I was four. I loved interviewing anyone and everyone, filter or not. I would go up to women with cigarettes asking, “Why do you want to die?” and questioning men that were

How to Craft a Black Friday and Cyber Monday Campaign

October 05, 2017

  It’s the morning after Thanksgiving. You’re so full from turkey and ham (and stuffing, cranberry sauce, mac ‘n cheese) that you can barely breathe, but you’re about to get hundreds of holiday shoppers lined up outside of your door, checklists in hand. Yep, you guessed it: It’s Black Friday.

Morris Minute Newsletter – September News

September 14, 2017

  Dear Friends and Colleagues, Thank you to those of you that joined us for our Bar456 Morris Midway Carnival happy hour and networking event last week! Check out the photos from the event below and on our Facebook page! We missed those of you that were unable to make

Job Opportunity- Marketing Communications Manager

September 13, 2017

Morris Marketing Group Marketing Communications Manager – MarCom Manager – Job Description: The Marketing Communications Manager is responsible for managing client relationships, broad and general practice of marketing and public relations including: marketing strategy and planning, overseeing and facilitating all marketing strategy and tactics to include traditional and digital advertising,

Advice for the PR Newbie

September 05, 2017

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Ah, the good ole PRSA definition you memorized backwards and forwards in college! Now, how does this apply to your role at your company? We’ve compiled a relatable “listicle” to help you get

This is How You Should Tell Your Brand’s Story

August 03, 2017

With Facebook hitting over 2 billion monthly users last month, it’s nearly impossible to argue against the importance of social media marketing for businesses; however, many business owners are still searching for the most effective way to reach their potential customers across the various social platforms. The two biggest questions

Choosing Your Brand’s Colors with Color Psychology

August 03, 2017

  Let’s talk about colors! As a designer, I get a little too excited about colors and how they relate to a brand. You might find me flipping through Pantone books and viciously scribbling down hex codes for inspiration. Each color tells a story, and scientific studies have shown that

Lessons of Pitching to the Media from a Veteran Journalist and Editor

July 13, 2017

Since making the transition from journalist to publicist, I’ve had to learn on the fly the finer points of pitching to media. I’ve tried to put myself in my own shoes, to remember what made pitches effective to me as a journalist and what about them sold me on a