Public Relations Can Play Key Role in Building Trust During Age of ‘Fake News’

January 29, 2018

The turbulent climate of the past few years has shaken the foundations of legitimacy of many of our institutions. This erosion of trust poses challenges for professional communicators as ever-more divided audiences desert traditional media channels tainted by accusations of “fake news.” In a list of predictions for 2018, Worldcom

Job Opening – Marketing Communications Specialist

January 16, 2018

Job Description: The Marketing Communications Specialist is responsible for creating and facilitating marketing communications and sales materials for a wide variety of clients, mediums, audiences, and goals. The Marketing Communications Specialist should be a team player and a creative thinker with a penchant for using correct grammar and a keen

Don’t Overlook Creativity When Crafting PR Strategy and Executing Tactics

January 16, 2018

How do you define creativity? The Merriam-Webster dictionary definition of creativity is “the ability to create.” When I think about the word creativity and its’ role in my professional career as a Public Relations Specialist, I think, “How can we shake up the way we think?” There is an everlasting

DILLY! DILLY! An ad phenomenon

January 15, 2018

Ever since the Bud Light “Dilly! Dilly!” TV commercial aired months ago, my brothers, father and I have used the phrase regularly to toast just about anything noteworthy… a touchdown, great news, etc. The highly popular beer commercial and its Dilly Dilly phrase have become a real phenomenon. Since the

Job Opening – Marketing Office Administrator

January 04, 2018

Marketing Office Administrator Marketing Office Administrator wanted to organize and coordinate inter-office activities and procedures to ensure organizational effectiveness, efficiency, and productivity. The Office Manager should be a team player and a creative thinker with a penchant for using correct grammar and a keen eye for details. The office manager

Graphic Design 101

January 03, 2018

Should I make the logo bigger? Does this color match? What is the message we are trying to convey? Does it need more contrast? Should I change the font? Does it look too busy? Should I leave more white space? These are all questions that I ask myself as a graphic

The Brief Journey to PR from the Gal that Only Wears Black in the Office

November 07, 2017

“Don’t be silly darling, everyone wants to be us.” – Devil Wears Prada I’ve been a journalist since I was four. I loved interviewing anyone and everyone, filter or not. I would go up to women with cigarettes asking, “Why do you want to die?” and questioning men that were

How to Craft a Black Friday and Cyber Monday Campaign

October 05, 2017

  It’s the morning after Thanksgiving. You’re so full from turkey and ham (and stuffing, cranberry sauce, mac ‘n cheese) that you can barely breathe, but you’re about to get hundreds of holiday shoppers lined up outside of your door, checklists in hand. Yep, you guessed it: It’s Black Friday.

Morris Minute Newsletter – September News

September 14, 2017

  Dear Friends and Colleagues, Thank you to those of you that joined us for our Bar456 Morris Midway Carnival happy hour and networking event last week! Check out the photos from the event below and on our Facebook page! We missed those of you that were unable to make

Job Opportunity- Marketing Communications Manager

September 13, 2017

Morris Marketing Group Marketing Communications Manager – MarCom Manager – Job Description: The Marketing Communications Manager is responsible for managing client relationships, broad and general practice of marketing and public relations including: marketing strategy and planning, overseeing and facilitating all marketing strategy and tactics to include traditional and digital advertising,

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