Caesars Mid-South Hosts 8th Annual Battle of the Bras to Benefit American Cancer Society Friday, November 1

October 11, 2019

Male Executives, Celebrities, and Sports Figures to Model Decorated Bras in #BraBattle at Horseshoe Tunica

TUNICA, Miss., October 11, 2019 – Caesars Mid-South male executives along with Memphis-area male celebrities, executives, and sports figures will model bras decorated by employees from Horseshoe Tunica and Tunica Roadhouse on Friday, November 1 at Horseshoe Tunica in an effort to raise funds and awareness for the American Cancer Society. The event costs $10, and tickets may be purchased online at via this link: with proceeds from the event benefiting the American Cancer Society. Doors open at 6:30 p.m. with heavy hors d’oeuvres provided by Horseshoe Tunica. Visit the Battle of the Bras Website at this link for more information and an online auction to benefit the American Cancer Society.


“We are thrilled to once again host Battle of the Bras, which over the past seven years has allowed us to raise and donate over $750,000 to the American Cancer Society,” said R. Scott Barber, Regional President, Caesars Mid-South. “Caesars sponsors the American Cancer Society locally and nationally, and we are excited to add the annual Battle of the Bras to the many other volunteer and fundraising events we participate in around the Mid-South.”


Teams of Caesars Mid-South employees will decorate the bras in a way that tells a story related to cancer. The bras will be on display for voting and donation collection at Horseshoe Tunica from Friday, October 11
until Friday, November 1. Bras may also be viewed and voted on with monetary donations online starting October 11 at the Battle of the Bras Website. Male casino executives and local celebrities will model the top 15 bras that receive the most cash donations. Celebrity judges will make the final decision on the top three bra designs.


The event will begin at 6:30 p.m., with refreshments and games sponsored by Horseshoe Tunica; a silent and live auction; and, finally, the bra modeling and voting for the main show. All money raised will benefit the American Cancer Society. This year we will feature local Grammy-nominated singer McKenna Bray performing from 6:45 -7:30.


“Caesars and their employee volunteer HEROs have been an incredible resource for the American Cancer Society,” said Candace Dean Senior Manager, Community Development, American Cancer Society Memphis. “We are so grateful that Battle of the Bras is returning again this year.”


Caesars Mid-South has embraced National Breast Cancer Awareness Month for the past eight years through the Battle of the Bras event. Educational seminars will be provided for employees and guests on cancer detection, prevention, and treatments throughout the month; installing pink ribbon table felts on blackjack tables at Horseshoe Tunica; employees wearing campaign for a cause shirts and accessories on designated days in October; volunteers supporting and participating in the Making Strides Against Breast Cancer Walk; employees decorating office doors and work areas in pink to remember cancer victims and celebrate survivors; and employee, customer, and social media awareness campaigns.


Confirmed Battle of the Bras 2019 Models:

Andre Jackson, Vice President of Hospitality, Caesar’s Mid-South

Dustin Starr, Grizzlies Emcee, TV Host, Professional Wrestler

Jeffrey Goldberg, Vice President, Contemporary Media

Joe Lodise, Assistant General Manager, Caesar’s Mid-South

Kelly English, Restaurateur, Restaurant Iris and Second Line

Kevin Munn, Vice President of Operations, Caesar’s Mid-South

Marty Brooks, DJ, 94.1 the Wolf

R. Scott Barber, Regional President, Caesar’s Mid-South

Romeo Khazen, Director of Player Development, Caesar’s Mid-South

Steve Ehrhart, President, AutoZone Liberty Bowl

The Grizz, Memphis Grizzlies, Mascot

Webster Franklin, CEO, Tunica Convention & Visitors Bureau

Wilbur Hensley, Entrepreneur & Owner, Blues City

Tim Mulquee, Head Coach Memphis 901-FC

Randall Melton, Vice President of Merchandising Kroger, Delta Division

John Aitken, Retired Superintendent, Collierville Schools & Shelby County Schools

Deangelo Williams, Former U of M and NFL Football Player



The official hashtags for Breast Cancer Awareness Month for Caesars Mid-South are #CaesarsforBCA and #brabattle2019.










About Caesars Mid-South:

Caesars Entertainment’s Mid-South Region comprises the operations of Horseshoe Tunica in Robinsonville, Mississippi; located 20 minutes south of Memphis, Tennessee. This unique Caesars Entertainment gaming and entertainment operation focuses on providing excellent customer service paired with best-in-class entertainment experiences.


Caesars Mid-South employs approximately 1,300 individuals mostly from Mississippi, Tennessee, and Arkansas and has operated in the Memphis area for over 20 years. Caesars Mid-South and Caesars employee volunteers, referred to as HEROs, recognize the importance of giving back to the community. Caesars’ Code of Commitment and CodeGreen efforts demonstrate that Caesars’ operations and employees strive to be responsible stewards of the environment and are committed to environmental sustainability, energy conservation, and reinvesting monetarily and through volunteer efforts in the communities in which Caesars employees live, work, and play. For more information visit


About Horseshoe Tunica:

Horseshoe Tunica has been the market leader in gaming and entertainment since opening on February 13, 1995. The casino known nation-wide as the place where real gamblers come to gamble has recently been remodeled to include state-of-the-art technology and luxurious furnishings and contains over 1,380 slot and video poker games, the widest variety of table games in the region including an Asian gaming section. The 25-table World Series of Poker themed poker room featuring a WSOP lounge is a poker player’s paradise. Horseshoe Tunica guests enjoy a 14-floor hotel tower with over 500 luxuriously appointed rooms featuring world-class customer service and amenities including: Jack Binion’s Steak which offers contemporary as well as classic fine dining offerings and a wine bar, the all you can imagine Village Square Buffet featuring fare from all over the world and highlighting Southern specialties and desserts, the area’s only Starbucks and introducing, Lucky 8 Asian Bistro which serves a wide array of Authentic Asian Cuisine. Horseshoe Tunica consistently books headline entertainment to perform at the 1500 seat intimate and stellar Bluesville concert hall. For more information, please visit

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