Diane has over twenty years of experience in digital marketing and advertising. Diane inspires and leads teams with clever ideas by using tools and software to engage audiences digitally. By understanding what audiences need, Diane creates campaigns that best utilize social media, search, display, events, and web. A firm believer in technology as an enabler, Diane focuses on creating campaigns people want to click on to drive results.
As a digital engagement expert, she has crafted award-winning national campaigns for brands such as Ferrari, PetSmart Charities, BMW, and Mizuno. Diane has led digital advertising campaigns for clients such as Kimberly-Clark, Coca-Cola, The Home Depot and BMW as well as the national digital display launch of Ford Flex and a $12 million dollar Ferrari World digital experience. Additionally, Diane has executed national social media campaigns for Central Garden & Pet to drive in-store sales at Wal-Mart. The campaign increased sales by more than 128% and solidified their shelf-space with the large retailer while winning the 2011 Best Online Brand Experience through social media.