As Director of Media Strategy and Procurement, Tina has over 20 years of experience as a media strategist for clients of all sizes, from start-ups to nationally established brands and also those advertising in either a single market, regionally, nationally, and also to trades.
Tina is an unconventional thinker with a deep understanding of how an audience connects to a brand through relevant media — the right media is frequently what makes a message memorable. She has 11 years as a TV and Radio account executive for Fox, Meredith and Cox Media, specializing in new business for local businesses but also working with large agencies such as 22 Squared, Mindshare, BBDO and J Walter Thompson. She has created media plans and strategies for major clients Lowe’s, Macy’s, Kohl’s and Publix, handling $7+ million in media procurement.
In 2009, Tina transitioned from account sales to traditional media buying (Print, TV, Radio, Outdoor) specializing in media planning and buying. As a keen researcher, she has planned and managed annual ad budgets from $200k per year to $5M+ with businesses in markets in eight different DMAs.