PR CASE STUDY:
LEADERSHIP MEMPHIS/VOLUNTEER MEMPHIS
MLK DAYS OF SERVICE
Leadership Memphis and Volunteer Memphis wanted to create a renewed interest in MLK Days of Service in 2020.
EVENT BRANDING
Morris Marketing Group created a new logo and theme for Martin Luther King Jr. Days of Service that when paired with great community partnerships and increased public relations efforts allowed Leadership Memphis and Volunteer Memphis to “own” Martin Luther King Jr. Days of Service for the Mid-South Market.
Morris Marketing Group worked alongside Leadership Memphis, Volunteer Memphis and their local media sponsors/partners to create and provide advertisements ensuring Leadership Memphis and Volunteer Memphis received as much media sponsor value as possible over $15,000.
PUBLIC RELATIONS
Morris Marketing Group was proud to have garnered over $60,000 in earned media for MLK Days of Service for Leadership Memphis and Volunteer Memphis.
