Due to increased domestic violence incidents in Memphis and Shelby County during the COVID-19 pandemic the Family Safety Center needed to communicate that domestic violence victim resources are available to a very diverse segment of the population covering all races and socioeconomic backgrounds of people both male and female ranging from 20 to 75 years old in Memphis and Shelby County while increasing the effectiveness of their overall communications efforts and channels.

Morris Marketing utilized a 90-day multi-channel marketing communications campaign available resources to the rising number of domestic violence victims during the COVID-19 pandemic.