MarCom CASE STUDY:
MCDONALD MURRMANN
McDonald Murrmann Center for Wellness & Health wanted to grow their market share, increase sales of elective procedures and beauty products and improve their overall marketing communications efforts. While COVID-19 did affect business negatively, MMG was proud to be able to report the following results despite the global pandemic that reduced elective procedures and overall retail sales.
RESULTS YEAR-OVER-YEAR
TACTICS
Implemented database marketing efforts that included:
- Utilizing current patient database for regular communications including monthly newsletters and special announcements.
- Built and nurtured online community through organic social media posts and monitoring
- Amplified messages through social media advertising with limited budget
- Limited e-commerce implementation with eyes on added products at a later date
- Implemented webinar series to acquire new customers and boost sales
- Planned and facilitated an exclusive new product offering launch event
- Created eye-catching and informative in-office communications
- Online reputation management and syncing all online information
- Create custom video content for website and social media
- Refine brand image and elements to better appeal to target audience
- Content management and design for online properties
