You’ve heard it a million times; keeping current customers is easier than acquiring new ones. That’s why crafting a well-designed loyalty program that makes sense for your customers should also add more “cents” to your bottom line. Loyalty programs are important for several reasons. Two of the most important are:   It makes customers feel valued and important When that …

Developing a solid public relations strategy on the front end could pay huge dividends when negative public opinion goes against your organization and the decisions you make. The challenge is when your brand is damaged; making controversial decisions will most always work against you. To begin with a football analogy, when you throw a “Hail Mary,” or a long pass …

Never underestimate the power of a well-written headline. A great headline can be the difference between an advertisement being an ineffectual work of advertising clutter or a marketing masterpiece. If crafted well, a headline not only catches your eye, but it intrigues, inspires and motivates you. More than a catchy slogan or cliché, the best headlines meld together with a …

Job Description: The Digital Media Marketing Specialist is responsible for creating advertising, marketing communications, and sales materials as well as managing digital marketing and advertising initiatives for a wide variety of clients, mediums, audiences, and goals. The Digital Media Marketing Specialist should be a team player and a creative thinker with a keen eye for details and design. The Digital …

No one can argue a well-conceived marketing strategy is important when growing and retaining customers. Regardless of your size, retaining a marketing agency probably makes sense if you’re feeling overwhelmed in conceiving or implementing goals and objectives. Hiring one or more employees is always an option. For smaller firms, finding the right skill-set at the right salary level may not …

Do you have a well thought out and written plan in place if a catastrophe or crisis that impact you or your organization occurs in the next ten seconds? Chances are you don’t. Congratulations if you do. Let’s be honest; dealing with a major crisis is not something we care to think about. As I write this article, a number …

Digital marketing is an effective way to reach current and potential customers. You can introduce new products or services, showcase company and client achievements and inform your market on how you can help them achieve their goals. Whether you are an old pro at digital marketing or starting to implement a plan, below are several common mistakes and how to …

The turbulent climate of the past few years has shaken the foundations of legitimacy of many of our institutions. This erosion of trust poses challenges for professional communicators as ever-more divided audiences desert traditional media channels tainted by accusations of “fake news.” In a list of predictions for 2018, Worldcom Public Relations Group advises that this crisis of confidence isn’t …