President & CEO
Known for her creative and effective problem-solving skills, Valerie specializes in working with businesses to launch or implement solutions which enable significant growth. Spanning 30 years as a seasoned professional with a passion for communications, Valerie has a unique background of insights and experience to bring to each client. Valerie has experience as a financial analyst, executive chef, specialization in hospitality sales, and served as Vice President of corporate communications and sales for Caesars Entertainment, a Fortune 500 company for over ten years.
Valerie’s track record of setting goals and delivering to meet and often exceed those goals is second to none, whether she is tasked with increasing sales, increasing brand recognition, building a world-class team, or creating a one-of-a-kind event. Valerie’s ability to assess a situation, build and implement a highly focused strategic plan, and deliver targeted, measurable, desired results has served the organizations and teams she has been a part of well.
As a seasoned, award-winning communications professional, Valerie has directed teams and large organizations through stressful, tragic, and high-profile crises and media situations with calm and effective precision. Valerie has the proven ability to connect with organizations and their stakeholders effectively delivering desired messaging and outcomes to senior management through specialized teams to thousands of line-level employees and a broad customer base.
MMG has received countless awards and recognition for its accomplishments over the years, including most recently being named one of the 2018 Top 10 Companies to Watch by the Greater Memphis Chamber of Commerce. In addition, Valerie was recently recognized as a Memphis Business Journal 2018 Executive Leader and named to such groups as Delta Magazine’s “Super Business Women,” RSVP Magazine’s “Women with Drive,”Casino Management Magazine’s “Great Women of Gaming Rising Star,” the Memphis Business Journal’s Top 40 Under 40, and the Jeff Piselli Media Support Award. The prestigious American Culinary Federation named Valerie their first-ever female “Chef of the Year.”
Executive Vice President
Patrick Collins has been marketing and communicating to consumers in the Mid-South for over 20 years.
Patrick has overseen numerous brands and marketing strategies for various outlets, developing creative and effective advertising messages and campaigns while growing relationships in the marketing and editorial departments of media partners. An early adopter of social media, Patrick is well-versed in digital media tools, strategies, and techniques to give brands life in the digital space and keep the online conversation alive.
As a practitioner of public relations throughout his career, local news agencies and reporters have come to rely on Patrick’s accountability, thoroughness, creativity, and results-oriented work style when they need to get the story and deliver the report. Conversely, Patrick’s constituents enjoy his ability to understand and develop the news angle, deliver results, and report on those results.
A well-versed writer, Patrick is a go-to resource to produce executive level communications targeted to varied audiences from senior executive peers, entire organizations, specific employee groups, and the general public. Having worked in the gaming industry for nearly ten years, Patrick understands the highly regulated and complex industry and has consistently delivered desired results to all stakeholders.
Chief Engagement Officer, Sales Trainer & Coach
Director of Marketing Communications
Graphic Designer and Marketing Communications Specialist
Marketing Communications Manager
Public Relations and Marketing Communications Specialist
Director of Media Strategy and Procurement
Financial Planning & Analysis Manager
Marketing Communications Coordinator