Ever since the Bud Light “Dilly! Dilly!” TV commercial aired months ago, my brothers, father and I have used the phrase regularly to toast just about anything noteworthy… a touchdown, great news, etc. The highly popular beer commercial and its Dilly Dilly phrase have become a real phenomenon. Since the first Bud Light “Dilly! Dilly!” commercial aired, the words “Dilly! …
Job Opening – Marketing Office Administrator
Marketing Office Administrator Marketing Office Administrator wanted to organize and coordinate inter-office activities and procedures to ensure organizational effectiveness, efficiency, and productivity. The Office Manager should be a team player and a creative thinker with a penchant for using correct grammar and a keen eye for details. The office manager will possess excellent communication, customer service, and relationship management skills …
Graphic Design 101
Should I make the logo bigger? Does this color match? What is the message we are trying to convey? Does it need more contrast? Should I change the font? Does it look too busy? Should I leave more white space? These are all questions that I ask myself as a graphic designer. I can’t tell you all there is to know …
The Brief Journey to PR from the Gal that Only Wears Black in the Office
“Don’t be silly darling, everyone wants to be us.” – Devil Wears Prada I’ve been a journalist since I was four. I loved interviewing anyone and everyone, filter or not. I would go up to women with cigarettes asking, “Why do you want to die?” and questioning men that were a little overweight, “When are you due?” While the interviewees …
How to Craft a Black Friday and Cyber Monday Campaign
It’s the morning after Thanksgiving. You’re so full from turkey and ham (and stuffing, cranberry sauce, mac ‘n cheese) that you can barely breathe, but you’re about to get hundreds of holiday shoppers lined up outside of your door, checklists in hand. Yep, you guessed it: It’s Black Friday. As they are about to pile in, you remember that …
Morris Minute Newsletter – September News
Dear Friends and Colleagues, Thank you to those of you that joined us for our Bar456 Morris Midway Carnival happy hour and networking event last week! Check out the photos from the event below and on our Facebook page! We missed those of you that were unable to make it and hope to see you all at our Holiday happy …
Job Opportunity- Marketing Communications Manager
Morris Marketing Group Marketing Communications Manager – MarCom Manager – Job Description: The Marketing Communications Manager is responsible for managing client relationships, broad and general practice of marketing and public relations including: marketing strategy and planning, overseeing and facilitating all marketing strategy and tactics to include traditional and digital advertising, public relations, social media, grassroots marketing, and community relations. The …
Advice for the PR Newbie
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Ah, the good ole PRSA definition you memorized backwards and forwards in college! Now, how does this apply to your role at your company? We’ve compiled a relatable “listicle” to help you get through the confusion. You might feel lost at first… …
This is How You Should Tell Your Brand’s Story
With Facebook hitting over 2 billion monthly users last month, it’s nearly impossible to argue against the importance of social media marketing for businesses; however, many business owners are still searching for the most effective way to reach their potential customers across the various social platforms. The two biggest questions are, “What should we be talking about?” and “How should …
Choosing Your Brand’s Colors with Color Psychology
Let’s talk about colors! As a designer, I get a little too excited about colors and how they relate to a brand. You might find me flipping through Pantone books and viciously scribbling down hex codes for inspiration. Each color tells a story, and scientific studies have shown that there are deeper feelings that people associate with colors. Within …