Facebook makes boosting posts very easy, but is that the best way to spend your company’s money? Boosting a post is a great way to get more people to see your information and like or comment on that specific post, but if you want people to attend your event, like your page, purchase your product, or go to your web site it is best to create a Facebook ad!

Creating a Facebook ad does take a little more time than boosting a post, but doing so gives you much more flexibility, increases the channels where your message will be seen, and increases the likelihood Facebook users will perform a specific task you are hoping they will complete!

Boosted Post Options

• Define audience/target specific demographics of Facebook users
• Boosted posts are seen on desktop and mobile versions
• Set budget and time length of boost
• Track reach and engagement

Advertisement Options

• Define audience/target specific demographics of Facebook users
• Advertisers can choose if their ads will be seen on desktop news feed, desktop right column, mobile news feed, in Facebook’s audience network, and on Instagram.
• Set budget and time length of boost
• Track reach and engagement
• Create multiple ads with multiple images at once
• Advertisers define a specific action for people to complete and Facebook optimizes ads to ensure those goals are met.
  • Boost your posts
  • Promote your page
  • Reach people near your business
  • Increase Brand Awareness
  • Send People to your web site
  • Get installs of your app
  • Raise attendance at your event
  • Get video view
  • Collect leads for your business
  • Increase conversions on your web site
  • Increase engagement in your app
  • Get people to claim your offer
  • Promote a product catalog

For more information on Facebook advertisements visit: https://www.facebook.com/business/