Since making the transition from journalist to publicist, I’ve had to learn on the fly the finer points of pitching to media. I’ve tried to put myself in my own shoes, to remember what made pitches effective to me as a journalist and what about them sold me on a story. I’ve also had to keep in mind how I …
Apps Every Marketer Should Be Using
One of the biggest yet most rewarding challenges as a marketer is creating original content for your clients. Even though several tasks in business and marketing have developed automated features, nothing will ever replace the manual job of creating visual content. Lucky for those of us living in this digital world, there are dozens of applications and handy tools …
The Do’s and Don’ts of #Hashtagging
Zack Orsborn Do social media hashtags confuse you? Why do people think they are so necessary? Can they help you or hurt you? I take a deep dive to better explain the phenomenon known as #hashtags! Picture this – you’re scrolling through your feed, and all of the sudden, you see a monstrosity equal to this: #IAmGoingToMakeTheLongestHashtagYouveEverSeen #ForNoApparentReason #ThisWillNotActuallyHelpYouConnectWithPeopleOnSocialMedia You squint …
5 Non-Profit Social Media Campaigns that Changed the World
It’s official: giving has gone digital. Today, traditional fundraising takes the backburner as non-profits boost their online presence, seeking out digital awareness and fundraising. But how does fundraising translate to social media? How do non-profits get the most attention, and most importantly, the most awareness? From Facebook profile picture filters to targeted hashtags, these five non-profits turned social media posts …
Job Opportunity – Public Relations Manager
Morris Marketing Group Public Relations Manager Job Description: The Public Relations Manager is responsible for garnering MMG clients earned media at the local, regional, and national level; providing media interaction training; creating, pitching, and nurturing interesting news angles across a variety of clients and business segments; providing other communications strategies to work in tandem with client PR strategies and …
Are Press Releases Effective?
Do you think that press releases are just for big companies, celebrities, and big time politicians? You might be surprised to learn that companies and organizations of all sizes, and even individuals, have benefitted from what some might call a press release, but what we would call regular communication and information sharing with targeted and trusted media outlets and personnel. …
On Trend: Creative Ways to Use Instagram Stories
Taylor Farrell, Marketing Communication Specialist It’s official, Instagram Stories have taken over. While we once went to Snapchat to show off what cool things were happening and to check out what our favorite brand was showcasing, recent trends suggest consumers are picking Instagram over Snapchat. Unlike Snapchat, Instagram is a social media platform where brands already have a large following. …
Top African-American Marketing Leaders: Past and Present
Have you ever wondered who does those intricate, yet gritty page designs in Rolling Stone Magazine? Who was the PR genius behind Harpo Productions and The Oprah Winfrey Show? The man behind the multicultural division of one of the largest PR firms, Ogilvy & Mather? In celebration of Black History Month, we are highlighting a few of the top African-American …
Job Posting – Marketing Communications Manager
Morris Marketing Group Marketing Communications Manager – MarCom Manager Job Description: The Marketing Communications Manager is responsible for managing client relationships, broad and general practice of marketing and public relations including: marketing strategy and planning, overseeing and facilitating all marketing strategy and tactics to include traditional and digital advertising, public relations, social media, grassroots marketing, and community relations. The …
How Technology in 2017 Will Change Marketing: Four Trends to Look Out For
By Zack Orsborn These days, I can’t scroll through Facebook without uttering the words, “The future is now, man.” While some may call me crazy for talking to myself, the reason for this strange behavior is I’m enamored at how quickly technology changes and grows. Like the other day, and I kid you not, I saw a post …